We’re excited to partner with innovative brands like Ralph Lauren to help shape the future of digital fashion by connecting our community with the brands they love. "Just like in real life, your Bitmoji’s outfit is a powerful form of self-expression. Understanding Bitmojis Your Snapchat Avatar can be easily created and customized by downloading the Bitmoji app from the App Store or Google Play Store. "Bitmoji avatars enable millions of people every day to be their true selves in the digital world," explains Ba Blackstock, CEO of Bitmoji. Bitmoji users wearing the Ralph Lauren looks will be able to see the designs on their avatar in a variety of digital experiences on and off Snapchat - including Chat, games, on the Snap Map, and in personalised content like Bitmoji Stories. Bitmoji: If you have downloaded the Bitmoji app, created an avatar, and linked your account to Snapchat, you’ll see AR-based lenses featuring your avatar as well as stickers in chat with your. Additionally, over the next six months, every polo shirt within the Bitmoji closet will be branded with the signature Ralph Lauren polo player logo. The virtual collection was created by Ralph Lauren's design team and treated as an extension of the physical collection, including classic double-breasted blazers, a branded racer jacket, a striped rugby shirt, and a vibrant track jacket.
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